The right focus, the right audience

Founded in 2015, Artiwise has made sustainable customer satisfaction with AI its mission. It understands emotions from the customer’s voice, makes sense of that voice across all channels, finds the points where the customer experience needs to improve and spreads the solutions across the organization. It serves large brands in banking, automotive, retail, insurance and e-commerce, and has received investment twice.

For a B2B startup, marketing and sales are the most critical topics for growth. Yet startups usually can’t put many resources into them at first. That is why one question has to be answered first: where does the startup want to reach?

Artiwise discovered PitGrowth through an acquaintance with one of its co-founders from their MBA years and joined the platform at an early stage. It was focused on customer experience, and PitGrowth had products and needed solutions in that area.

This is where PitGrowth’s PitStop events came in.

As Artiwise describes it, at PitStop:

1. 1You can get in one-on-one contact with large brands.
2. 2You can book meetings with the companies you want to meet.
3. 3You can really develop business with the companies you meet.

For Artiwise, PitStop was a stroke of luck that came along just when the team wanted to focus.

Companies that reach scale-up level after receiving investment start to set aside a budget for marketing. To use that budget quickly, and especially to reach corporations in B2B, Artiwise made use of PitGrowth: on the platform you can see which corporations you can reach and which corporation has which need.

According to Artiwise, this is a tremendous benefit for corporations too. When a corporation clearly shares a need related to ERP, CRM, SaaS or another technology, many companies of different sizes, from startups to scale-ups and larger companies, see the request. Creating a Wishlist is part of PitGrowth’s Enterprise plan.