The company
About BİS Çözüm
BİS Çözüm is one of the leading companies in finance and corporate technology solutions. It joined the PitGrowth ecosystem to speed up its corporate sales, and is one of our strong stakeholders today.
The challenge
Waiting in a list is not enough
In the corporate B2B technology market, customer acquisition costs and long sales cycles are among the hardest problems technology providers face. Traditional approaches rarely go further than keeping products waiting in lists.
The hardest stage of a B2B sales cycle is reading the internal dynamics and current needs of large corporations correctly. That is why meeting the right corporation, at the right time, around a concrete need makes a critical difference.
At the time, our weakest muscle was sales and marketing. Because we are a technology company. We know technology very well, we know products, we know software, but sales and marketing really is a weak muscle for us.
BİS Çözüm’s journey on PitGrowth started there. Its products had been added to the platform, and the process was expected to move slowly.
With PitGrowth
More than a directory
The new features PitGrowth kept shipping, and its active partnerships, turned the platform from a listing into a dynamic growth channel. BİS Çözüm sped up its own process as well: instead of keeping its products on hold, it put them directly on corporations’ radar.
PitStop meetings, organised within PitGrowth, let BİS Çözüm build a qualified network directly with decision makers.
Alongside the meetings came Wishlists, where large corporations share their real needs.
Results
From meeting to PoC, from PoC to sale
With PitStop meetings and Wishlists:
- Pinpoint requirements the market truly needs were identified accurately.
- Meetings were held that went straight to concrete problems on large companies’ agendas.
- The process moved directly to PoC (Proof of Concept) stages, and then to corporate sales steps.
Corporations now avoid heavy, million-dollar technology investments. They prefer to work with the focused products of specialised scale-ups and technology providers, and to move faster with a cost advantage.
This is where PitGrowth brings both sides to common ground. By matching the clear needs of corporations with the right technology providers, it supports their agile transformation, and technology producers like BİS Çözüm reach their target directly with minimum effort.
We started having meetings. We moved on to PoC stages. Now we are heading toward the sales stage. It let us take part in processes that lead to sales very quickly, with very little effort.