From real field needs to a commercial product

Cosmiq develops AI solutions for field operations, offering businesses capabilities such as anomaly detection, operational efficiency, risk and failure prediction, and end-to-end field management. Its products are used mainly in the energy sector, as well as in sectors such as aviation and logistics.

For an early-stage technology company, the most critical question is whether its product truly meets a need in the field. The most reliable way to answer it is to get in direct contact with corporations’ real problems.

Cosmiq was founded at a time when it was defining its go-to-market strategy, and the team decided to make applying to open innovation calls part of that strategy. Since PitGrowth was the place where all of these calls came together, finding the platform wasn’t hard at all.

Cosmiq’s journey moved forward in these steps:

1. 1It created its profile on PitGrowth and applied to an open innovation call.
2. 2It was accepted after the evaluation process.
3. 3It saw that the needs listed on the platform matched the corporation’s real needs in the field one-to-one.
4. 4It ran its PoC together with the business units and commercialized its product.

Depending on its membership level, Cosmiq can reach the potential customers and corporate companies it has identified by sending direct messages through PitGrowth. The platform also includes startups applying from abroad and corporations taking part, which is why Cosmiq describes PitGrowth as a living global ecosystem.

According to Cosmiq, PitGrowth makes things easier for both sides: it offers entrepreneurs direct access to corporations’ real needs, and it gives corporations an easy way to find a solution partner quickly.