Where are you planning to allocate marketing technology budget in 2025?
*Respondents could select more than one option.
AI marketing automation
manual work automated so teams are freed for creative work
65%
Footfall & behaviour analytics
customer flow in physical spaces measured to ground location decisions in data
51%
Loyalty programmes
retention built on an emotional tie rather than a points scheme
47%
Competitive intelligence & dynamic pricing
continuous competitor tracking feeding AI price optimisation
35%
Interactive video marketing
video ads turned into experiences that raise engagement
29%
Other
15%






