Design and execution of data-driven paid advertising campaigns across Google Ads and Facebook to acquire qualified B2B and B2C leads, increase online sales, and optimize return on ad spend through targeted audience segmenting and active continuous monitoring.

Search engine optimization and visibility strategies designed to place medium-sized businesses at the top of Google search results and generative AI discovery platforms like ChatGPT, driving sustainable organic traffic growth and brand recognition independent of paid advertising.

Usability testing, expert site evaluations, and user experience enhancements aimed at reducing friction in ordering and inquiry processes, turning website visitors into qualified leads or paying customers with low user effort.