UserGuiding is a self-serve user onboarding software that helps businesses onboard their users with product walkthroughs, user onboarding feature adoption, resource centers, in-product messaging, and customer feedback. It allows companies to create in-product experiences without any coding, prompting the right in-app experience for the right persona at the right stage of their user journey. It aims to improve user activation rates, increase user session duration, and achieve a feature adoption rate for over 1000 teams around the world.

UserGuiding, founded in 2018, is a B2B SaaS company operating within the information technology and productivity sectors. The company specializes in providing no-code user onboarding solutions designed to enhance user activation, feature adoption, and overall customer experience. Their platform enables businesses to create interactive product walkthroughs, resource centers, in-app messaging, and customer feedback mechanisms without requiring any coding expertise.

UserGuiding's core offering empowers companies to deliver tailored in-product experiences that align with user personas and their journey stage. This approach aims to improve user engagement metrics such as activation rates and session duration, ultimately driving greater product adoption. Serving over 1000 teams globally, UserGuiding caters to a diverse client base, including startups, SMBs, mid-market, and enterprise organizations, by offering solutions focused on application development, customer experience, and user experience.