R
RIES
Brand Positioning Consulting for Corporate Leaders
- Founded
- Founded 1963
- Locations
- 1 location
R
RIES
Brand Positioning Consulting for Corporate Leaders
- Founded
- Founded 1963
- Locations
- 1 location
About
RIES is a legendary brand positioning consulting firm that helps companies sharpen their strategy, define their strategic competitors, and dominate their market categories. Founded by Al Ries, the father of positioning, and led by Laura Ries, the firm provides customized workshops, advisory hotline services, and keynote speaking to drive brand focus and long-term market leadership for corporate executives worldwide.
Services
3RIES Positioning Workshops
Interactive, strategy-focused sessions designed to get corporate leadership and marketing teams fully aligned on brand positioning, competitor definition, and category dominance strategy through direct work with the pioneers of positioning.
Keynote Speaking
Customized keynote speeches, interactive workshops, and virtual sessions delivered worldwide by Laura Ries to educate and entertain audiences. These sessions focus on modern brand positioning, the power of visual hammers, and identifying strategic enemies.
Positioning Hotline Advisory
A direct positioning telephone hotline advisory service serving as a secret weapon for corporate leaders and executives who need a quick positioning whisperer or a second opinion from trusted brand strategy pioneers.
Quick Info
- Followers
- …
- Founded
- 1963
- Operating in
- ChinaUnited States
- Company type
- Tech Company
- Website
Industries1
Solution Areas4
Sub Industries3
Audience
Target Industries
Not specified yet
Customer Segments
Not specified yet
Business Model
Locations1
HeadquarterHQ
Atlanta, Georgia, United States
References2
- 1.Great Wall Motors
- 2.1-800-GOT-JUNK?
Target Customer Brands
No target brands listed yet.
Recent activity
2Sep 2026
1963
Tags3
#positioning
#branding
#marketing