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(RED)

Brand Partnership and Cause Marketing Platform for Global Health

Founded
Founded 2006
Locations
1 location

About

Founded by Bono and Bobby Shriver in 2006, (RED) is a global non-profit organization and division of The ONE Campaign that partners with iconic brands to create co-branded products, services, and experiences. Money raised through these partnerships goes directly to the Global Fund to support life-saving HIV/AIDS and healthcare programs across sub-Saharan Africa and Latin America.

Services

1
Corporate Brand Partnerships
(RED) collaborates with global brands to launch co-branded products, marketing activations, and fundraising campaigns that engage consumers. Net proceeds and fixed pledges from partner sales are donated directly to the Global Fund to deliver life-saving HIV testing, prevention, and treatment programs in sub-Saharan Africa.

Products

6
A4
Apple 41mm (PRODUCT)RED Sport Band
Crafted from high-performance fluoroelastomer, the Apple 41mm (PRODUCT)RED Sport Band is durable, soft, and comfortable. Featuring a clean pin-and-tuck closure, a portion of every purchase contributes directly to the Global Fund's life-saving HIV/AIDS health programs.
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FIAT® (500e)RED
The FIAT® (500e)RED combines Italian styling with an all-electric powertrain, an oval dashboard profile, and signature red characterization. Proceeds from FIAT (RED) vehicles help fund Global Fund programs targeting global health crises.
(7
(T-FAL)RED 7L Infrared Air Fryer
The (T-FAL)RED 7L Infrared Air Fryer features Infra-Heat dual heating technology, an 1800W power system, glass-top touch controls, and 8 pre-set cooking programs including Crispy Finish mode. T-Fal commits $250,000 through its (RED) partnership to support global healthcare care delivery.

Quick Info

Followers
…
Founded
2006
Company type
Tech Company
Website
Industries2
HealthcareMarketing
Solution Areas4
Non-ProfitPlatformAdvertisingEnterprise
Sub Industries4
NonprofitFundraisingBrandingSocial Good
Audience
Target Industries

Not specified yet

Customer Segments

Not specified yet

Business Model
B2B (Business to Business)B2C (Business to Consumer)B2B2C (Business to Business to Consumer)
Locations1
HeadquarterHQ
37 West 28th Street, 5th Floor, New York, NY, 10001

References20

  1. 1.Apple
  2. 2.Bank of America
  3. 3.Fiat
  4. 4.Lobos 1707
  5. 5.Runner

Target Customer Brands

No target brands listed yet.

Recent activity

2
Sep 2026
2006
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Tags3

#aids
#globalhealth
#nonprofit