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Initiative Kulturkommunikation

Strategic Communication and Digital Marketing Consultancy for Cultural Institutions

Founded
Founded 2019
Locations
1 location

About

Initiative Kulturkommunikation is a specialized digital consultancy based in Dortmund, Germany, focusing on strategic communication, digital marketing, and social media for the cultural and event sectors. Founded in 2019 by Martin Juhls, the agency supports cultural institutions, museums, theaters, festivals, and event venues across German-speaking regions through consulting, workshops, and mentoring.

Services

3
Strategic Communication Consulting
Provides customized communication and marketing strategies tailored specifically to cultural institutions, festivals, and event venues. The service helps organizations align all public relations and digital marketing activities into a structured, goal-oriented overall plan to optimize budgets, reach target audiences, and measurably increase visitor engagement and ticket sales.
Digital Marketing and Social Media Strategy
Delivers tailored online marketing and social advertising solutions designed for cultural venues, theaters, and event organizers. This service focuses on building effective social media campaigns across platforms like Instagram, Facebook, and TikTok to help cultural providers systematically expand their reach, engage new target groups, and drive ticket conversions efficiently.
Cultural Marketing Seminars and Workshops
Offers specialized online training programs, masterclasses, and in-house workshops covering topics such as short-form video creation, AI in cultural marketing, Instagram, TikTok, and digital campaign management. Designed specifically for cultural managers and marketing teams, these interactive sessions provide practical tools, strategic insights, and best practices to modernize cultural communications.

Quick Info

Followers
Founded
2019
Operating in
AustriaSwitzerlandGermany
Company type
Tech Company
Website
Industries4
Solution Areas4
Sub Industries5
Audience
Target Industries

Not specified yet

Customer Segments

Not specified yet

Business Model
Locations1
HeadquarterHQ
Dortmund, Germany

References8

  1. 1.Staatstheater Augsburg
  2. 2.Franz Mehlhose
  3. 3.Scala Theater Köln
  4. 4.Volksbühne am Rudolfplatz
  5. 5.Future of Festivals

Target Customer Brands

No target brands listed yet.

Recent activity

2
Sep 2026
2019
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Tags3

#kulturmarketing
#digitalmarketing
#strategieberatung