Imanta

Sales and Marketing Technology Integration for B2B Companies

Founded: Founded 1996
Locations: 1 location

Imanta

Sales and Marketing Technology Integration for B2B Companies

Founded: Founded 1996
Locations: 1 location

About

Imanta is a sales and marketing technology boutique consultancy specializing in CRM implementation, data architecture, and AI orchestration with Anthropic's Claude. The company helps B2B organizations modernize their commercial operations, integrate first-party customer data across ERP and CRM platforms like Pipedrive, and automate sales workflows with measurable business outcomes.

Services

Claude AI Integration and Orchestration

Deploys Anthropic's Claude AI as a horizontal intelligence layer across sales, marketing, and back-office stacks. Connects CRM, ERP, and marketing automation tools via Model Context Protocol (MCP) to automate lead qualification, analyze sales calls, and execute complex commercial workflows.

Pipedrive CRM Implementation and Consulting

Provides end-to-end Pipedrive CRM consulting, onboarding, configuration, and workflow optimization for B2B commercial teams. Specializes in sales process mapping, team adoption strategies, pipeline automation, and connecting productivity tools to accelerate deal velocity and boost win rates.

First Party Data Integration

Audits, deduplicates, cleanses, and synchronizes first-party customer data across disparate business systems including ERPs, CRMs, Google Analytics 4, ticketing platforms, and CDPs. Enables organizations to build unified customer profiles, visualize critical business metrics, and activate data for targeted sales campaigns.