G
Global Smollan Holdings
Retail Execution And Data Solutions For Global Brands
- Employees
- 90,000 employees
- Founded
- Founded 1931
- Locations
- 1 location
G
Global Smollan Holdings
Retail Execution And Data Solutions For Global Brands
- Employees
- 90,000 employees
- Founded
- Founded 1931
- Locations
- 1 location
About
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services. Operating in over 60 countries with more than 90,000 people, Smollan helps brands and retailers win at the point of purchase across physical and digital retail channels.
Services
6Sales & Merchandising
Smollan delivers sales and merchandising solutions that ensure product availability, shelf visibility, and brand communication across retail channels. Powered by field teams and custom technology, these services optimize shelf presence and convert execution into measurable retail performance.
Activation & Experience
Smollan combines creative strategy, experiential marketing, and retail design to craft impactful brand activations that engage consumers and influence buying choices. From immersive live events to digital engagement platforms, these solutions transform creative ideas into measurable retail growth.
Data & Technology
Smollan connects data, software, and artificial intelligence to deliver real-time retail intelligence and operational enablement across physical and digital channels. The platforms unify retail data to optimize demand forecasting, field execution, supply chain logistics, and cloud infrastructure.
Quick Info
- Followers
- …
- Employees
- 90,000
- Founded
- 1931
- Operating in
- United Arab EmiratesAustriaBelgiumBrazilChinaCzechiaGermanySpain
- Company type
- Tech Company
- Website
Solution Areas6
Sub Industries5
Audience
Target Industries
Not specified yet
Customer Segments
Not specified yet
Business Model
Locations1
HeadquarterHQ
15 Harthorn House, 27 Harthorn Avenue, Maryvale, Johannesburg 2192, South Africa
References13
- 1.Kenvue
- 2.Diageo
- 3.Haleon
- 4.Nestlé
- 5.Heineken
Target Customer Brands
No target brands listed yet.
Recent activity
2Sep 2026
1931
Tags3
#retail
#merchandising
#retailtech