C
Cirentis Sl.
Marketing Mix Modeling and AI Analytics for Enterprise Marketers
- Locations
- 1 location
C
Cirentis Sl.
Marketing Mix Modeling and AI Analytics for Enterprise Marketers
- Locations
- 1 location
About
Cirentis is a marketing science and AI consultancy that provides econometric modeling, predictive analytics, and marketing mix modeling (MMM). The company helps brands and enterprise leaders optimize budget allocation, media performance, and advertising ROI using transparent, academic-backed data science without black-box methods.
Services
3Managed Services
Acts as an outsourced data science department for marketing leaders by auditing media investments, building tailored Marketing Mix Models (MMM), delivering actionable budget recommendations, evaluating ROI, and providing comprehensive brand impact research to guide strategic decision-making.
Consultoría Estratégica Y Transformación
Guides C-level executives through organizational AI transformation by evaluating enterprise analytical maturity, structuring roadmap plans, designing AI governance protocols, and aligning talent and workflows with predictive intelligence to secure tangible business returns from marketing technology innovation.
SaaS & Enablement
Enables in-house marketing and data teams to deploy proprietary marketing optimization software within their private infrastructure, providing operational training and team enablement to build autonomous internal data capabilities for real-time marketing investment control and optimization.
Products
6OBMOT
Open Budget Allocator
Open Budget Allocator (OBA) is a strategic budget allocation tool that utilizes transparent, industry-customized econometric and AI models to optimize annual marketing investments and eliminate wasted spend across multi-channel environments.
Media Optimizer
Media Optimizer (MO) is a tactical decision platform that optimizes marketing campaigns weekly with high granularity, running what-if scenario simulations that integrate sales, media, competitive, and external economic data.
Thalia
Thalia is an AI-powered creative evaluation tool that analyzes video advertisements across key attributes—such as hook, brand affinity, purchase intent, and production quality—to provide instant, actionable creative benchmarks.
Quick Info
- Followers
- …
- Founded
- 2026
- Operating in
- Spain
- Company type
- Tech Company
- Website
Highlights
Women Founded
Founded by women
Industries2
Sub Industries3
Audience
Target Industries
Not specified yet
Customer Segments
Not specified yet
Business Model
Locations1
HeadquarterHQ
Madrid, Spain
References45
- 1.Deloitte
- 2.SNGULAR
- 3.Asociación de Marketing de España
- 4.NTT DATA
- 5.Corporate Excellence
Target Customer Brands
No target brands listed yet.
Recent activity
1Sep 2026
Tags3
#MarketingScience
#MarketingMixModeling
#MarketingAI

