Channel as a Service

Indirect Sales Channel Consulting for B2B SaaS Companies

Founded: Founded 2017

Channel as a Service

Indirect Sales Channel Consulting for B2B SaaS Companies

Founded: Founded 2017

About

Channel as a Service provides consulting and outsourced channel management services for B2B SaaS companies. The firm assists businesses in designing partner strategies, recruiting and onboarding resellers, delivering enablement and virtual partner events, and scaling indirect revenue without expanding internal sales headcount.

Services

Channel Strategy And Development

Delivers comprehensive channel partner program strategy, readiness evaluations across products and resources, launch execution, collaborative marketing planning, and partner onboarding workflows to establish robust indirect revenue streams for B2B SaaS organizations.

Channel Events

Designs and executes virtual partner events, round tables, roadshows, and summits to align channel partners and educate prospective clients. Delivers project planning, partner invitations, agenda development, customer outreach, and event moderation.

Partner Engagement

Builds tailored messaging, partner portal architectures, and customized training materials designed for MSPs, CSPs, IT consultants, and VARs. Implements tiered program structures and conducts targeted partner interviews to maintain high engagement.