Masada is a next-generation interactive out-of-home (OOH) media platform that transforms restaurant and café tables into smart digital hubs.

Through in-table screens, fast charging solutions, QR menus and mobile app integration, Masada creates long-dwell, high-attention environments where brands can engage customers in real time while venues increase revenue and improve guest experience.

The platform enables measurable advertising, location-based targeting, app downloads, retargeting campaigns and detailed analytics based on session duration, table activity and customer interactions.

Currently live in Istanbul with active pilots, Masada is scaling rapidly across premium hospitality locations and building a new media category at the intersection of physical spaces and digital advertising.